In brief
- Volume XXL : des formules enrichies en fibres et en cires pour un effet faux-cils, avec des textures légères qui permettent de superposer les couches sans paquets.
- Le mascara glitter se porte seul pour un effet subtil ou en top coat sur un mascara classique.
- Les mascaras colorés reviennent en force : bleu nuit, vert sapin, bordeaux ou prune, jusqu'au bleu électrique et au violet.
- Les formules waterproof nouvelle génération tiennent sans dessécher les cils grâce à des complexes nourrissants intégrés.
- Les mascaras soin sont enrichis en kératine, huile de ricin ou peptides pour maquiller tout en fortifiant les cils.
This autumn-winter 2021, the eye is the focus of attention. Between the masks that hide our smiles and the desire for post-confinement renewal, the eyes become the main vector of expression.
Mascaras are reinventing themselves to offer intense, graphic or fairy-tale looks. Here’s an overview of the season’s key trends.
XXL volume: spectacular lashes
Volume is the season's key trend. Forget the natural effect: go for ultra-voluminous, eye-catching lashes.
Formulas enriched with fibers and waxes coat each lash for a stunning false-lash effect. New lightweight textures encourage multi-layer application for maximum results, without clumping.
The glitter effect: magic at the end of your lashes
It’s THE trend that’s causing a sensation on the catwalks and social networks. Glitter mascara adds a touch of enchantment to eyes by depositing fine, shimmering particles on lashes. Used alone for a subtle effect or as a top coat over classic mascara, it instantly transforms everyday make-up into a festive look. Perfect for brightening gray winter days and shimmering end-of-year parties.
Pour prolonger l'esprit scintillant du top coat glitter, découvrez un maquillage festif pour les fêtes.
Colored mascaras make a comeback
After years of absolute black, colored mascaras are back with a vengeance. Midnight blue, fir green, burgundy or plum: these deep shades add originality while staying wearable every day.
For the more daring, bright shades such as electric blue or violet create graphic, modern looks.
Long-lasting waterproof effect
Between fluctuating temperatures and a mask that generates humidity, waterproof formulas are becoming a must-have. The new generations offer impeccable hold without drying out lashes, thanks to integrated nourishing complexes. A must-have for impeccable eyes from morning to night.
Cette saison, la beauté réside dans le mélange des tendances.
Care mascara: combining beauty and treatment
Definition: Le mascara soin est un mascara hybride dont la formule enrichie en kératine, huile de ricin ou peptides promet de maquiller tout en fortifiant les cils.
The "skinification" trend in make-up is also affecting mascaras. Hybrid formulas enriched with keratin, castor oil or peptides promise to apply make-up while strengthening lashes.
An approach that appeals to those who wish to care for lashes weakened by extensions or heated eyelash curlers.
Les formules nourrissantes des mascaras soin rappellent les bienfaits des huiles sèches pour les cheveux.
The lifting effect: lashes curled to perfection
Innovative brushes now deliver a spectacular lifting effect without curling tongs. Quick-drying formulas freeze lashes in a perfect curl from the very first application.
Tip: press for a few seconds at the root to maximize the curling effect.
How to combine these trends?
This season's beauty lies in mixing trends. A volumizing black mascara can be sublimated with a glittery top coat to go from day to night in an instant.
Colored mascaras work perfectly with nude eye make-up to let the color express itself. The key is to dare to experiment to find the combination that reveals your eyes.
This autumn-winter 2021, lashes are the undisputed stars of make-up. Whether you prefer the boldness of glitter or the elegance of controlled volume, there's bound to be a trend to enhance your eyes.
What we keep: La beauté de cette saison repose sur le mélange des tendances, par exemple un mascara noir volumisant sublimé par un top coat glitter pour passer du jour au soir.