This autumn-winter 2021, the eye is the focus of attention. Between the masks that hide our smiles and the desire for post-confinement renewal, the eyes become the main vector of expression. Mascaras are reinventing themselves to offer intense, graphic or fairy-tale looks. Here’s an overview of the season’s key trends.
XXL volume: spectacular lashes
Volume is this season’s key trend. Forget the natural effect, and go for ultra-voluminous, eye-catching lashes. Formulas are enriched with fibers and waxes to coat each lash and create a stunning false-lash effect. New lightweight textures encourage multi-layer application for maximum results, without clumping.
The glitter effect: magic at the end of your lashes
It’s THE trend that’s causing a sensation on the catwalks and social networks. Glitter mascara adds a touch of enchantment to eyes by depositing fine, shimmering particles on lashes. Used alone for a subtle effect or as a top coat over classic mascara, it instantly transforms everyday make-up into a festive look. Perfect for brightening gray winter days and shimmering end-of-year parties.
Colored mascaras make a comeback
After years of absolute black, colored mascaras are back with a vengeance. Midnight blue, fir green, burgundy or plum: these deep shades add a touch of originality while remaining wearable for everyday wear. For the more daring, bright shades such as electric blue or violet create graphic, modern looks.
Long-lasting waterproof effect
Between fluctuating temperatures and wearing a mask that generates humidity, waterproof formulas are becoming a must-have. The new generations offer impeccable hold without drying out lashes, thanks to integrated nourishing complexes. A must-have for impeccable eyes from morning to night.
Care mascara: combining beauty and treatment
The “skinification” trend in make-up is also affecting mascaras. Hybrid formulas enriched with keratin, castor oil or peptides promise to apply make-up while strengthening lashes. An approach that appeals to those who wish to care for lashes weakened by extensions or heated eyelash curlers.
The lifting effect: lashes curled to perfection
Innovative brushes now make it possible to achieve a spectacular lifting effect without curling tongs. Quick-drying formulas freeze lashes in a perfect curl from the very first application. Tip: press for a few seconds at the root to maximize the curling effect.
How to combine these trends?
This season’s beauty lies in the ability to mix trends. A volumizing black mascara can be sublimated with a glittery top coat to go from day to night in an instant. Colored mascaras work perfectly with nude eye make-up to let the color express itself. The key is to dare to experiment to find the combination that reveals your eyes.
This autumn-winter 2021, lashes are the undisputed stars of make-up. Whether you prefer the boldness of glitter or the elegance of controlled volume, there’s bound to be a trend to enhance your eyes.
